Who We Are
The Power of Nhopi
At the heart of our brand lies Nhopi—a traditional Zimbabwean dish made from golden pumpkins, finely ground maize, and honey. For generations, Nhopi has symbolized nourishment, warmth, and family. Prepared with love by mothers and grandmothers, it has been a source of comfort and healing, feeding both body and soul.
NHOPI NATURALS draws from this legacy, reimagining Nhopi’s wholesome ingredients to care for your hair the way it once cared for your health. With the hydrating power of pumpkin, the strength-building nutrients of maize, and other natural ingredients, we craft products that restore, protect, and elevate your hair—naturally.
Wellington Chaparadza
CEO & FOUNDER
Our Core Values
Cultural Integrity
We honour and preserve Zimbabwean traditions by infusing our heritage into every product. Our roots shape our identity, and we take pride in sharing the wisdom of our ancestors with the world.
Scientific Excellence
Backed by over two decades of research and formulation expertise, we combine nature with science to deliver products that are safe, effective, and innovative.
Natural Nourishment
We believe in the power of nature. Our ingredients are thoughtfully sourced and chosen for their natural ability to hydrate, strengthen, and rejuvenate hair from root to tip.
African Innovation
We are proud pioneers in bringing traditional African nourishment to modern beauty. By celebrating Zimbabwean culture, we’re redefining what it means to be truly innovative.
Holistic Care
Hair care is self-care. We design products that care not just for your hair, but for your confidence, your story, and your sense of belonging.
Responsibility
We are committed to ethical sourcing, environmentally friendly practices, and conscious packaging—because beauty should never come at the expense of the planet.
Our Mission
At NHOPI NATURALS, our mission is to transform traditional African nourishment into innovative, luxurious hair care solutions that celebrate heritage, enhance beauty, and empower confidence. What makes us unique is our culturally inspired approach—we are the first brand to harness Zimbabwean culinary tradition in hair care. Each product is scientifically developed, backed by over two decades of research and expertise, and crafted with powerful, clean ingredients derived from nature. We proudly celebrate African innovation, bringing the richness of our heritage to the global beauty stage.
Our Story
Inspiration from Tradition
Amid Zimbabwe’s movement to reclaim indigenous culinary arts, the humble nhopi dish — a nourishing blend of pumpkin and maize — resurfaces as a cultural staple. Rich in heritage and nutrition, it sparks curiosity beyond the kitchen.
Wellington’s Moment of Insight
Moved by the First Lady Auxillia Mnangagwa’s National Cookout Programme, scientist and entrepreneur Wellington Chaparadza asks a pivotal question: If nhopi can nourish bodies, could it also nourish hair and skin?
Science Meets Tradition
Wellington dives deep into nhopi’s nutritional profile — uncovering its high beta-carotene, antioxidants, and fatty acids. The research reveals its potential to strengthen, hydrate, and revitalize hair and skin.
Crafting NHOPI NATURALS
Blending ancestral wisdom with cosmetic science, Wellington formulates the world’s first beauty brand inspired by nhopi. NHOPI NATURALS becomes a symbol of Zimbabwean pride, nature-driven care, and innovation.
Meet the Founder
Wellington Chaparadza
Behind NHOPI NATURALS is visionary founder Wellington Chaparadza, a seasoned scientist with over 20 years of experience in developing hair and beauty products. Born and raised in Zimbabwe, Wellington grew up surrounded by the rich cultural traditions that inspired the NHOPI NATURALS journey. Combining his deep scientific knowledge with a passion for heritage, he saw an opportunity to transform the nourishing essence of traditional foods like Nhopi into innovative hair care. His mission is clear—to create products that not only work, but tell a story. Through NHOPI NATURALS, Wellington bridges culture and chemistry, delivering hair care that’s rooted in tradition and powered by science.
Brand Features
